After days of moaning to my ever patient husband I decided to post these musings here out of curiosity regarding your opinions on the matter.
Sounds serious doesn't it?
The Christmas Sales
I don't know about you but I expected to see better reductions, more reductions and a hell of a lot more savings to be had in the Christmas Sales this year. I've been sorely disappointed by the lack of serious reductions in quite an expansive cross section of stores online. It seems to me that Christmas / January sales just are not what they used to be. Not even a little bit.
After talking about it, in length, on twitter, to my husband and just thinking about it I've happened upon a few points.
Is it, in fact, us as consumers who have changed? Do we expect more? With the sheer amount of bargain shopper aimed retailers popping up, such as Everything Five Pounds, are we starting to resent paying serious amounts of cash for our fashion or beauty finds? Is there too much choice? Loyal shoppers are hard to come by these days but I know I, for one, will stay loyal to a retailer who takes their reductions seriously. In saying that, I will and have, trawled through a ridiculous amount of online stores on my sales travels this week. And honestly? The phrase damp squid comes to mind.
Another gripe I have is this folks. The savings that can be found instore are not being seen online. For instance, I was in a local branch of a certain store who had some great items down to just £3 (less than half price) when their website is showing them for sale with just a 20% saving. For any of us that can't make it into the hectic bedlam that can be the Christmas / January sales this is highly unfair. Why shouldn't instore savings be available to those of us who are limited to shopping online?
On social networking forums I can't help but agree with the statements that I'm seeing over and over again....
''There's nothing in the sales''
''sick of seeing old stock wheeled out from last summer or even 2011''
''£1 off does not a sale item make''
So what has happened? Have sales lost their sparkle or have we, in fact, lost our rose tinted designer glasses?
All I know is, for years the Christmas Sales were a way for customers to really throw themselves into bargain hunting. Now? Now we're sounding more and more fed up with the word SALE being attached to any little saving....
Thoughts? Have you found any serious bargains this Sale Season?